A Simple Housewife started The online store With Rs 50,000, And Built It Into A Rs 10 million business.

Although Bansal, who is now 38, started working for an insurance company as an apprentice soon after completing class 12 at the prestigious Tagore International School in Delhi, he had to spend at least four years. Husband Anshul Bansal was expected to impose a hefty fine. day in 2010.

“Anshul announces that he no longer wants to work, but starts his own work. I felt helpless and scared as he was the only earner in the family,” recalls Jyoti Bansal.

"I had taken a long break from work, so finding a job would not be easy. Also, I didn't want to leave my daughter at the creche. So I decided to start something from home. I had to stand up for the family. "

Jyoti Bansal, the daughter of a businessman who moved from Pakistan to Delhi, grew up with many self-doubts. Along with an older brother who excelled at sports and a younger sister with a creative instinct, she suffered from middle child syndrome and had always tried to prove herself, but never found a place.

Her marriage to Anshul Bansal in 2006 changed her life. This long-time bind girl relied on her father for all the inspiration and inspiration, who found her second life anchor in the man who worked as the Vice President of Yes Bank.

Her husband's motivation to lead a healthy life with a positive attitude boosted her confidence. "It's time for me to join a nature camp, do some yoga and diet courses, and become a healthier person," she recalls.

"I worked on myself and really started to believe that 'every problem is in you and all solutions are within you'. I practiced affirmation and highlighting techniques where I would say positive things to myself, and write down my dreams And read them every day."

Her first note to herself was - "I want to be successful, please the Universe leads me on the road to success."

Perhaps that self-motivation allowed her to take matters into her own hands when she suddenly felt a domestic crisis in her otherwise ready married life.

"In 2008 she was surrounded by my first daughter and my whole life. She had bronchitis, so she needed extra care and for a while, I forgot all about pursuing my own dreams," recalls Jyoti Bansal.

She grew up under the strict supervision of a mother, who made sure that the children received the best education. “With my first salary of 7,000, I bought a mobile phone, because my mother was against us having mobile phones”, she continues to remember those days before their marriage.

"I took a bachelor's degree in correspondence while working and subsequently received an MBA from Amity in 2003. Then I worked for three years in an MNC, earning Rs 25,000 a month."

So when her husband decided to leave her job, she chose to return to her way of working and have a safety net for the family. “I knew about eBay all the time,” she explains as she comes up with the business idea.

“I have explored the online and local markets in Delhi and have realized that people all over the globe love Indian crafts. We organized stock of several sarees from different fabrics such as crepe, chiffon, silk, and saree borders made from hand-embroidered works such as zari, zardosi, and so on. "

He set up his eBay store with his products in June 2010, uploaded photos, and wrote product descriptions. “I spent Rs 50,000 from my savings and updated the store every day with new products,” she says. Jyoti Bansal buys jerseys and other products sold through Vintage Sanskrit

In the first two months, however, she received no orders. But what kept her going was the feedback she received from people who visited her store. "Some visitors emailed me telling me that the Vintage Sanskrit store is like a museum, which they enjoyed visiting every day to see the new stock."

“They also offered me suggestions on prices and free shipping, in order to get high visibility. And that worked, ”explains Jyoti Bansal about her terrible start.

“I have never seen losses with any product. The risk factor I learned from my father was a great blessing to me and the business, ”she says.

She focused on products that were popular with US customers such as handmade silk, ikat, chikankari, crepe, batik, Jaipuri prints, and various other types of fabrics and a variety of embroidery works such as luukhnowi chikan, zari, zardozi and hand embroidered. phulkari.

“They love handmade embroidery and are always interested in the history behind a particular fabric or work,” says Jyoti Bansal.

“They want to understand the difficulties behind the work. And these products are very popular during Indian festivals when people want to dress in traditional clothes. Most of the clients wrote to me with great respect. "

For the first two years, she barely took a break and worked day and night. "I could only work when my daughter was asleep. There was only one occasion when I had an eye infection and the doctor made it clear that I should rest.

“But I was so determined not to lose a job that I finished it,” she says of the hard work she put into her early years.

Her efforts paid off: in the first year, she earned 15 lakhs from sales and also found an employee on board.

“I started with the only room in my house where I had an admiral who kept inventory. Six months later, I hired a girl who was involved in regular grocery delivery because I couldn't afford to stand in line and search and buy new groceries,” she says.

After two years, the business became successful and she had to move to a rented factory in Noida, where she now employs 30 people.

“We have in-house photographers who do regular product photoshoots. A dedicated team makes sure that every product is flawless. Quality control and quality assurance are a priority and are reflected in our eBay store, where we have 99.9% positive feedback, he said, says Jyoti Bansal.

As the business expanded, it became difficult to deal with warehouse and customs issues, and the company received various advertisements from various departments.

Her husband Ansh joined her in 2011 because her business was not going well. He took over all the financial problems of the Sanskrit owners of India.

This gave impetus to the development of the business as he could now focus on products. Anshul also applied his computer skills by creating Stomp Market software, which lists automated products.

“Now the best selling product or other similar information that can be accessed can be accessed with a single click,” says Jyoti Bansal, who handles procurement and works directly with suppliers. Jyoti Bansal, who started on his own with just one employee in his first year, now leads a team of 30.

“I make sure the quality of the salt and sarees are in line with the export quality and the prices are competitive. I never buy in bulk. This way the products are premium and exclusive and I have never had any storage losses. "

In 2016, he launched Zaphire, a fine jewelry fashion brand on Amazon India. Another brand, Bridal Mary, refers to handicrafts, which are applications that can be used on items such as designer skirts, hats, and primarily the B2B portal where designers shop.

“I am a child of fate because they did not have a real labor struggle. Every time I applied for a job, I was called in for an interview and also given a job,” says a successful entrepreneur who pays attention to detail and intuition to choose the best products.

Now she dreams of holding an exhibition in the USA and Europe, where her main clients are located, in order to attract more people. It is important to note that her treasure has already been a serious blow to the international community, despite the fact that she has never crossed the border with India.