Meet The Duo Who Started Sauces Startup With Unique Blend

In 2017, Nikhil & Tanya founded El Diablo sauces with the idea of fusing traditional flavors in unique blends. Their startup has already made a firm presence online PAN India in no less time. 

Tanya, a DU alumni, was born in Dehradun and brought up in Delhi who completed her degree in History Hons from Gargi College, started working as a full-time sales executive post-graduation. Despite rising up the corporate ladder, Tanya decided to quit her job and pursue her passion- music. Alongside pursuing her musical journey, she also started anchoring shows and modeling part-time. But destiny had other better plans for her future with her spouse.  

Since sauces are an inevitable part of everyone's dishes, Tanya with her husband Nikhil was not happy with the regular sauces that they were usually getting on every store. When they researched this, they realized in India people only know a few names for hot sauces, mostly they know only ketchup and few mustard. All of these flavors are only available & limited in India. So they thought to experiment and bring unique flavors for Indians who cannot avoid sauces with any of their favorite dishes. The idea was not only to bring new flavors instead, they even kept in mind that if they get successful with extraordinary blends, but they will also make it pocket friendly for everyone. 

At first, they experimented & began with 3 flavors, now they have 11 flavors of sauces which are stapled for so many cuisines. Their unique blend is chemical-free & preservative-free with no added sugar and can be used as dips or marinades. El Diablo has PAN India service via e-commerce. 

Though they are happy with the support & love which they get through online orders but there are plenty of thoughts that have settled around this couple about growth, new marketing plans, new products, funds, expanding the team wishes to go retail and exports. The firm is currently on a lookout for investors. El Diablo aims to be known as the sauce brand of the nation. 

El Diablo has collaborated with brands like Artisan Meats, Comorin, Burgerama, and Captain Grub to make customized & exclusive sauces for their restaurants. The 3 years startup is currently in its expansion stage and has witnessed growth in its online customer base with vast volumes of products being shipped out. 

Pro-Tip
If you live in Gurgaon, you're in luck. You can order individual bottles of El Diablo's sauces online from Swiggy and get them home delivered through contactless delivery. 

When you run your own business there are no 9-5 timings, there are no off days. You have to do everything on your own. As a startup founder, one must be prepared for all the highs and lows. You have to be your own cheerleader when you are running your own business, you have to be your own walking talking billboard. When you do things you love, taking out time them for comes naturally because you actually enjoy what you are doing.