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Nidhi Jain

“Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

One thing you can say for sure about Nidhi is that she breathes fashion. And her personal & professional life resonates with this fact. She has worked with many fashion & lifestyle brands.

The notion of bringing personalization into the ecommerce industry inspired Nidhi to become an entrepreneur. Her startup, Swasti Creations is a one of its kind designer store that offers a complete fashion solution to women who want to stand out from the crowd. With Swasti Creations, Nidhi want to create a fashion space that enables women to make no compromise when choosing the outfit that suits them well.

Please provide a brief overview of your product/service.

Swasti Creation is a destination for independent Indian woman wanting a curated mix of clothing, accessories, traditional and much more.

It curate signature every day that are essential for the lifestyle. The aim is to provide customers with an experience whilst shopping for trend focused pieces. Each product can be customised. Moreover, we show our customers how to style and use that product giving it a reason to become a part of their everyday life.

What actually made you develop this product/ service – What was your inspiration behind this?

My keen interest of dressing up..my family and friends instigated me into this business

My keen interest of dressing up. The fashion industry has and will continue to grow with leaps and bounds, but I was of the opinion that personalization was something that was missing. I wanted to fill that gap and provide customers with India’s latest fashion trends. We do not want celebrities to endorse our brand. Instead, we want experts in the field to style and curate products. We are a taste-maker led fashion store.

What is your philosophy of life?

“Live n let live, never give up and enjoy every thing that comes ur way.”

What’s you biggest challenged you faced / or facing while your entrepreneurial journey?

When I started Swasti Creations, I had no experience in retail. A vast competition with the established brands.

What solutions or alternates have devised to meet that challenge?

I think it made us work harder, but also learn faster. So overall, it was a plus in the long run that helps us to give Quality and Creativity delivered with utmost honesty

Tell us about your investments?  How you managed funds in initial days of business?

We got our pre-Series A funding through my husband pocket when I launched our first brand Swasti Creation. And since then we have been working closely with mentors to keep going, by strategically managing cash flow and launching collections that are unique and competitively priced.

Any external investment offered to you?


Three inner traits of man that can lead him to success?

Hard work, dedication and curiosity.

Which online tools/ services/ apps do you use the most and would like to recommend as well?

I love Facebook.com. It helps me relax. Instagram inspires me. Also Whats App! The entire team here uses it.

Any tips on increasing productivity?

Spending almost all my office time with team, sharing and brainstorming; and spending all my quiet time at home with my kids. I have also maintained a diary since I was a teenager.

What habits you changed in yourself to be more productive?

Controling my Temper and being patient not panicking.

Answer in less than 50 words

  • One tip to success:

Hire (and retain) a team made up of individuals you know are brighter than you are.

  • One mistake you believe every individual must avoid:

Taking too much work in one go

  • Greatest learning of the business

Slow n steady wins the race.

If you get a chance to start your career again what would you do differently this time?

Nothing at all

Share a quote that inspires you the most.

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs, co-founder and CEO of Apple.

“She woke up every morning with the option of being anyone she wished. How beautiful it was that she always chose herself” Tyler Kent White


Faber is a VTVINDIA correspondent
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