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PharmEasy – “Taking Medicines to Doorsteps”

Every year Indians gets a chance to see something genuine, proper must see show other than boring daily soaps. It is Kaun Banega Crorepati. The show having Star of the Millenium, Amitabh Bachhan asking questions from contestants who landed there to fulfil some dreams. But 2018’s KBC was bit different. The game had a feature KBC Play Along. So what? If played you must have received some coupon codes through mails. Redeem KBC30 to get 30% discounts on first purchase through PharmEasy

PharmEasy, the name if not cleared can be clarified if you remember Indian Rhymic song Urvashi Urvashi (Prabhu Deva’s step over lighted bus). Yes, this what depicted through the tv ads run by marketing strategy of PharmEasy.

Ok, Please Clarify What is this?

PharmEasy make the best use of Mobile, App and Web Technology to make sure that you get access to the best health products, with attractive discounts in the shortest time possible. But remember, discounted medicines does not mean discount in quality. Most often, the consumers are unaware of how they get their medicine and therefore, do not trust the e-pharmacy completely. PharmEasy works towards keeping all of their customers informed and provides a transparent platform so as to provide the best service possible.

The founders made it to Forbe’s India’s 30 Under30 List. Their brainchild, offers access to medicines at 20% flat discount and catered to 3 million families in an year. This journey wasn’t at all smoother one, as it faed various hindrance from retail pharmacies who are choking out the online sale of medicine in Tamil Nadu and Delhi.

The co-founders had to consider the laws on the sale of medicines and regulations to curate convenience, apart from offering savings on healthcare products. The company offers its services on the principle that when you submit your prescription to PharmEasy, it is shared with the licensed pharmacies. These pharmacies do a verification of your prescription and ensure it was issued by a registered doctor or a medical practitioner.

Working Methodology:

In the initial stage one uploads the prescription. As soon as upload is complete and submitted, verification of the prescription done based on laid down criteria (as mentioned in – https://pharmeasy.in/blog/how-to-upload-prescriptions-on-pharmeasy/ ) specified as per norms. The prescription is then sent out to the pharmacy in one’s vicinity.PharmEasyhave tied up with many pharmacies that have multiple qualified pharmacists on board who scan thousands of products to provide the relevant and useful information about one’s medicines. The delivery agent collects prescription and gets it validated at the store. The sale of medicines is governed by various laws. Therefore it will be handled under the supervision of a pharmacist on the basis of a valid prescription by a registered medical practitioner.

The pharmacist then gathers all the required medicines.  In case the prescription contains salt names and not brand names, the pharmacist will call regarding the substitutes available or one can call the pharmacist and seek counsel. Once the prescription is verified at the store, then the order is dispatched for delivery. The medicines are sealed in a special PharmEasy package. Our delivery agent will collect the package and bring it to your doorstep!  We offer hassle-free doorstep delivery of medicines. Payment for medication can be made on delivery via COD or online via the app. 

Fund Boom & Growth:

PharmEasy has raised its series C round of investment from existing as well as new investors. The participation of existing investors like Bessemer Venture Partners, Orios venture partners is a testimony of the faith of the current investors in the business model and the team. The round has also seen participation from new investors like JM Financials, and the MEMG group with additional interest from Indian and international investors which the company is currently evaluating.

 PharmEasy has grown by 400% within a one-year duration in terms of its revenues and has also added a lot of new customers. Besides, PharmEasy has also expanded to over 5,000 new pin codes in the two years, catering to over 20 lakh families annually as an online pharmacy. The company takes great pride in the technology that it has built over the last 2 and half years across the entire customer lifetime journey. This includes proprietary customer facing interfaces to the backend supply chain solutions as well as products used for last mile deliveries.

Facebook: https://facebook.com/pharmeasy/
Twitter: https://twitter.com/pharmeasyapp

Prateek Chandra Tripathi
Prateek Chandra Tripathi
It's the passion of driving the people with mesmerising lines, inspires me to write. A poet by heart, aspirant by will, music in head, Ardent Fan of Rahul Dravid and patriot in everything.


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