“It’s better to be a lion for a day than a sheep all your life.”
Creativity is necessary when it comes to branding and marketing arena and the person behind Graphonix in creativity. Vineet Garg completed his B.Tech and started his career working as a web designer at lets intern career solutions in Australia. He gradually moved up the ladder with a vision to start a design and branding agency that can capitalize on his creative skills. Thus, Graphonix Infotech (P) Limited was born in 2001. In the last couple of years of its incorporation, Graphonix has delivered 980+ projects successfully before time.
Please provide a brief overview of your product/ service.
We at Graphonix create brands. Our concepts and designs define us- we like to come across as a young, chirpy and fresh brand, ready to instill simple, catchy and fresh ideas into the market by setting absolutely no boundaries.
A quick overview of our services;
1. Brand Identity, which includes forming a brand from scratch – the Brand Name, Brand Logo, Corporate Stationery, a detailed Brand Manual,
2. Event Branding
3. Responsive Website Design & Development,
4. Mobile App Design,
5. Packaging Design and
6. All other Creative Marketing Solutions,
7. Print Advertisements, 8. Digital Creatives.
What actually made you develop this product/ service – What was your inspiration behind this?
We are a bunch of young, creative enthusiasts, we enjoy Risk Advertising campaigns, Guerrilla Marketing, clean Branding work that is aesthetically sound and minimalistic excites us- and that’s something that isn’t prevalent at a big scale here in India.
Our aim is to instill our larger than life concepts, and out of the box ideas into the Creative space here in India.
What is your philosophy of life?
Work hard, but what’s more important is to work smart. Don’t become a part of the rat race, so much that you can’t look around and pick the most amazing things from what you see. Pause, slow down, breathe deep, do all things that you loved doing as a 5year old (be it gardening / bathroom singing), it is relaxing and it really works, helps you stay connected to the real you
What’s you biggest challenged you faced / or facing while your entrepreneurial journey?
The most challenging part of my journey.. hmm.. I think in a startup everyday is a challenge. But of course the start was the most challenging, I mean it raises all sorts of questions in your mind like “Will they buy my product?”, “Are the designs good enough?”, “What if i fail?”, “How am I going to break even?”
What solutions or alternates have devised to meet that challenge?
I believed in my work and let it speak for itself.
Tell us about your investments? How you managed funds in initial days of business?
Have never been inclined towards getting an investment since we did not want any interference in the functioning of the company.
Three inner traits of man that can lead him to success?
Work hard, think different and most importantly take risks.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Behance, Pinterest, Facebook, LinkedIn (for business) & Instagram (for mental stimulation on the creative front – the previous version)
Any tips on increasing productivity?
Being an insomniac was what I would have said a year back
A strong coffee. Less milk. Less sugar. With an extra shot of passion.
On a more serious note, we as creatives are nocturnal by nature. We work best in the AM hours. It’s important to understand that it is alright to be flexible in terms of the timing, in order to have the team work in a productive and passionate manner. Drawing boundaries and rules only cuts down on the creativity.
What habits you changed in yourself to be more productive?
Believing you can crack an insane amount of projects while keeping all clients happy – A Utopian situation – is a bit too exhausting. We wish to learn to be a little more realistic on that front and understand that there will always be people who love your work and some who have not been as happy, and that is alright till you keep a tab on that ratio.
Answer in less than 50 words
- One tip to success:
There are so many pseudo-passionate startups who spend days and months planning. It is annoying to see so much talk and no action.
Follow your passion and go all out. If your gut says yes, then don’t listen to anyone, but be ready to face the consequences if things don’t work out the way you planned them. And if you happen to fall, get yourself up, have a wide smile on your face and begin once again…
- One mistake you believe every individual must avoid:
A mistake which doesn’t have a U-turn. Mistakes help you learn.
A mistake of being still. There must be movement. Upwards. Downwards. Just don’t let there be no movement.
- Greatest learning of the business
Business is a marathon, not a sprint – Initially, one needs to accelerate hard, but once you catch the momentum, keep the pace steady. Don’t rush, pause, breathe, look around, keep your eyes and mind open and your mental horizon wide. Absorb as much as you can, learn from everybody, from your mentors to your interns. You never know who’s got what cooking in their minds, and what may ignite to next fire to create something huge.
What are your plans for next 3 years?
Slow sustainable growth
If you get a chance to start your career again what would you do differently this time?
Save money & then start-up
Share a quote that inspires you the most.
It’s better to be a lion for a day than a sheep all your life.