How A Common Ice-Candy Seller Earned 8000 Cr From Rs 13,000?
The difference between a successful person and others is not a lack of power or knowledge, but a lack of willpower.
His childhood in the Tiruthangal village of Sivakasi in the Virudhunagar district of Tamil Nadu was like that of millions of other children born into poverty-stricken families. The rescue was the most important question for a family that was tired of the possibility of other luxuries such as education. He dropped out of school to support himself and his family. Leaving school was not very important to her, as she was a rare participant, but the new responsibility to earn money for the family was something she could not quit.
His poor and uneducated family had no permanent source of income, but he owned real estate, which was no more than the name of the property. When nothing happened, the family decided to sell all their possessions in order to get a very small amount for their first business unit, even though it was a very small unit.
R. G. Chandramogan is one of the first-generation entrepreneurs in Sivakasi. It owns the largest dairy and agricultural company in India called Hatsun Agro Products Limited, valued at around Rs 8,000, starting with the Rs 13,000 that the Chandramogan family bought by selling the whole set.
The problem was the lack of knowledge, experience, and resources, and Chandramogan was completely unaware of the management plans that entrepreneurs have. The rescue was the only problem for him and his company 250 square feet of frozen candy. having three assistants is the only solution. The ice company was another example of an informal business in Tamil Nadu, where 40,000 such units existed and competed. Chandramogan and his three assistants named Pandian, Rajendran, and Paramasivan made frozen sweets and sold them in carts. It was 1970 and life was taking on daily challenges to keep it to a minimum. The next 10 years were a similar activity and income.
While the lives of almost all ice candy players in Tamil Nadu were similar, the difference Chandramogan had was their willingness to grow in business. The first decade focused on survival, but once the key question of survival was successfully solved, the next decade focused on growth. Chandramogan's annual income in 1971 was 1.50,000 rupees, and the same in 1990 was higher than rupees. 3 cr. They implemented a chain of ice cream parlors throughout Tamil Nadu, something 39,000 weird ice cream makers in the state could not do. Arun, Chandramogan's ice cream brand, was popular throughout the state and it was time for Chandramogan to take its Hatsun Agro product to the next level of business. Chandramogan founded the company in 1986 to manage its growing business activities. These were fundamentally different steps that other players in the confectionery industry had never considered.
Since then, Hatsun Agro Product Ltd. has grown several times to become the largest dairy company in India with a calculation of approximately Rs. Cr. 8,000 Chandramogan has become one of the few billionaires in India. Its dairy products Arun Ice-Cream, Arokya, and Gomatha are sold in Tamil Nadu, Karnataka, Andhra Pradesh, and Goa. They have plants in Kancheepuram, Salem, and Madurai for Tamil Nadu markets and Belgaum for North Karnataka and Goa markets.
Chandramogan's coaching business skills have played a key role in Hatsun's growth. He cunningly used his connections with farmers throughout the state to build a canal for his plants. Hatsun currently buys more than 7.5 liters of milk per day, its current planting area is 30 square meters of shellac, and the company is run by 8,000 eccentric employees. They have ice plants in the Seychelles, Fiji, and Brunei as part of their international operations.
Life for Chandramogan was similar to the lives of 40,000 foreigners who did the same activities in 1970. The essence was his approach, which made him think outside and outside the box to survive. His skills and efforts to connect with farmers and his completely innovative strategies that have made his ice cream salads in Tamil Nadu a cult are all amazing. Each fortune teller has the same structure, where one comes from very basic or non-rich sources and reaches unusual heights, but the real story is what happens during this transitional period, it's inspiring and heroic. Chandramogan's story is a living example of the difference between ordinary and unusual thoughts.