E-commerce Platform Of This Enterprising Woman Draws Attention To Brands Made In India.
Priyanka Shetye from Mumbai founded an e-commerce platform for organic and sustainable brands founded by women entrepreneurs.
India's e-commerce journey is as varied as possible: global luxury brands, as well as small retailers in rural India and beyond, can use the same online marketplaces to sell their products.
However, Mumbai-based entrepreneur Priyanka Shetye points out that the e-commerce giants are dishonest despite giving everyone access.
Having created a sustainable apparel brand shortly before the pandemic, she felt that sellers were paying high commissions only to get lost in a sea of brands that entertained a general target audience with similar product offerings.
With the money allocated for the construction of the plant, she founded the TGTStore this year.
Quality is more important than quantity
Priyanka is optimistic about identifying quality Indian products that are not mass-produced and has found that many such brands are ethical on Instagram and other social media platforms.
With over a decade of experience in the FMCG and pharmaceutical industry, she ensures that brands are certified valid for all labels, manufacturing licenses, FSSAI licenses, and ethical standards in their respective manufacturing facilities. His agreement between buyer and seller also requires sudden inspections of factories and their workplaces to check for any abuse, such as child labor.
“We don't group 100 brands into one category, which causes the same visibility problem. While we will add new categories, we will deliberately integrate brands, ” she says.
The startup does not charge an annual registration fee and uses a commission-based income model for every sale made on the platform. However, Return to Origin (RTO) shipping is another issue that impacts 30% of sales.
Priyanka says that if she offers a discount, the platform will pay for it, not the sellers. “Also, when customers pay large sums to buy international brand chemicals, why not do the same for good quality products?”According to Priyanka, the platform serving women entrepreneurs is both a community and a marketplace.
“The fact that women entrepreneurs trust me and the platform is a milestone because building trust is the biggest challenge for any new platform,” she says.
Bootstrap is currently focusing on its marketing strategies to reach the right target audience by investing in automated features to manage multiple categories, vendors, and customer bases.
It all started with an initial investment of almost Rs 2.5 lakh in advertising as brand awareness is a priority. Priyanka is also leveraging her personal and brand presence on social media to reach more customers.
In addition to the e-commerce giants, The Good Thing Store's direct competitors are Sublime Life, One Green, and Quora Health, which are leveraging an e-commerce market that is expected to reach $ 111.40 billion by 2025, according to IBEF.
“However, most of them bring together many brands, making them only a second Amazon or Flipkart. The Good Thing Store won't be like this because we're focused on quality control, ” she says.