Startups

CareerNaksha Wants To Make Career Counseling Available For Bharat!

Founded in 2018 by Nimish Gopal, CareerNaksha provides a personalized, data-driven, psychometrics-based career counseling and development platform to school as well as college students, graduates, and early professionals.

By Ishika Rastogi

CareerNaksha Wants To Make Career Counseling Available For Bharat!

In retrospect, Nimish Gopal observed that his whole career route had been decided via outside forces about fifteen years ago. An invisible law is regarded to exist – toppers opt for technological know-how, and based on the aggregate they picked, they selected careers in medicine or engineering.

Drawing from this experience, Nimish stopped his Silicon Valley job and based CareerNaksha in 2018. These days, the organization is capable of offering personalized, data-pushed, psychometrics-based professional counseling to anyone who might require it. It has a specialized cognizance of tier III towns and past. 

Thus far, it has worked with more than 5 lakh college students inside the final 4 years, with almost 95% of its users situated in non-metro areas and government schools in Gujarat,

“As an agency, if we need to scale up and capture the marketplace what we want to do is work with the proper sort of folks that apprehend the market, shipping, and who are capable of career counseling,” says Nimish. 

That is perhaps what led CareerNaksha to take on Maulin Shah as a co-founder in 2020. From having 2 hired counselors in 2018, it has 3500 career counselors who are educated and certified through the Counsellors Council of India (CCI) operating for the organization. Now, the Edtech startup claims that it's so far witnessing a 10% month-on-month growth in customers. 

The Wager on Smaller Cities

Part of the strategy at CareerNaksha is experimenting with more than one enterprise model. Nimish determined that parents in metro towns behave in a different way than those in other parts of the country. In metro towns, parents tend to be well privy to counseling and are picky, he explains.

“However while we go to government faculties and tier III, tier IV towns, the opportunity is huge.

So this is how we have been segmenting our business models,” says Nimish.

In line with this awareness, CareerNaksha offers its checks in neighborhood languages. This takes a look at and is based totally on a loose database referred to as the improvement facts network (O*net) which contains masses of job definitions.to help students, job seekers, agencies, and workforce improvement specialists to understand the type of jobs to be had.

After scholars get hold of their effects, they have got the option of technical counselors to speak about viable professional opportunities to be had to them with their skill set, and hobbies.


Besides this, CareerNaksha additionally continues partnerships with NGOs and schools, and seminars in these areas to raise cognizance approximately the diverse career alternatives obtainable.



 

In retrospect, Nimish Gopal observed that his whole career route had been decided via outside forces about fifteen years ago. An invisible law is regarded to exist – toppers opt for technological know-how, and band the aggregate they picked, they selected careers in medicine or engineering.

 

How does CareerNaksha work?

 

The check allows students to understand their aptitude, abilities, and pursuits “We evolved talents to check thinking of the O*net framework and the Indian context, after which we published our studies and commercialized psychometrics from college requirements to professionals,” says Nimish.

. The startup also offers upskilling and profile constructing publications like synthetic intelligence,--device studying, UI-UX designing, digital marketing, communication abilities, and social-emotional mastering. In keeping with Nimish, as soon as the scholars acquire readability on what they need to do, they could plan their careers accordingly and absorb these upskilling guides. To further aid in getting the right enterprise experience, it additionally offers college students the right of entry to its internship programs. As for the ones interested in turning into career counselors themselves, the startup trains people to become counselors in partnership with CCI and countrywide career offerings.

 

Fighting the chances


Career Counselling is a largely unorganized area. India desires a steering profession to confront, control, and fight the great Indian talent Conundrum (GITC) and construct the most competitive know-how-based economy and society in the world, says a report by iDreamcareer.
Given this dire need for organization, numerous startups in India are searching for the right solution. CareerNaksha today faces opposition from businesses like Expertrons, Career Manuals, ProBano, and Mindler.
Breaking through in this area isn’t the hardest nut to crack. According to the equal file, that's also the reason why this space has recently seen a proliferation of startups the barrier of entry is so low.
However, it appears that CareerNaksha is targeted at retaining matters heading in the right direction. “We need to touch Rs 1 crore in sales in line with a month in a brief period. We also need to develop our community of counselors and aim to cross 35,000. That could be a 10x growth

. We additionally need to grow our profitability using 20%,” says Nimish.
CareerNaksha claims that its revenue has grown 50% month-on-month in the last year. The Vadodara-based total startup also has offline centers in towns consisting of Jamnagar, Ahmedabad, Surat, Jaipur, Bangalore, Delhi (Rohini & Dwarka), Faridabad, Panchkula, Chandigarh, Mumbai, Indore, and Bhopal. these are run by way of franchise partners. 

 

 

 

 

 

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