How did a woman start a YouTube channel for exam candidates and create a one-crore rupee business?

Whether you are preparing for the Public Service Commission or browsing the videos of Asha bineesh on YouTube to complete the Public Service Commission exams. You will find her there with an interesting story in which she is telling the audience that an elephant yam Curry and rasam are cooking. She goes with the word cooking to explain that someone remembers certain aspects or nuggets of information. For example, in some elephants yam itching because it contains tamarind for calcium oxalate and rasam whose color is tar which is an important ingredient for tartaric acid.

Nowadays, after 12th the student cannot breathe a sigh of relief as there are many exams. Some are busy preparing for exams like JEE and some are shifting to different cities to take coaching classes. Asha bineesh, whose videos are a huge hit in Malayalam and subscribers of 274k YouTube. In which a large number are willing to take the exam. All educational institutions are closed due to COVID-19. Asha bineesh, who is a BTech graduate in Computer Science. Their YouTube channels competitive crackers help students to learn various exams from video readers created.

The journey

Asha bineesh is a software engineer by profession. She is with her 1-year-old child where she wanted to spend more than 9 years and also chose to make a revolutionary career with it. He quit his job and started making videos on aptitude tests and general knowledge for entrance for different exams on YouTube. He named his channel competitive cracker, which took time to get the traction. But his hard work met 100000 subscribers in 2017 and added more than 200000 subscribers in the following year. As her channel gained momentum, Asha started physical coaching classes in Kakkanad near her home in Kochi, Kerala. Thus his video sharing became a great testing ground for the platform as he paved the way for a new career.

Their business has developed into a successful business with 27 employees and expanded to a website and mobile applications in the year 2017. Asha says that "she is a Masters in her field of study and has passed per examination with flying." Presently various courses are offered in their business, including Kerala PSC, UPSC, Kerala Teacher Eligibility Test, and Cooperative Bank Test, etc.

Competition and Revenue

" I am a YouTube teacher and people know Asha bineesh through YouTube, she insists. Although revenue from YouTube is relatively negligible. But it played a huge role in further sales of the website and directing the students." Coaching classes in India are expected to reach $ 500 million by 2022 in the future. 

Asha bineesh says that "the competitive cracker channel provides access to content and classrooms only through a separate app that will require more students on the phone." The competitive cracker earned one crore in revenue for the year 2019-20 which is run by online registration. Her husband quit his corporate job to assist her in this business. Asha says that "she is committed to working as a teacher and entrepreneur and has confidence in her own product and learns new every day." In a lockdown , impressive results in the previous examinations have connected more than 2000 students to the stage.