Apple Has Launched A TV Channel Named As The Apple Music TV

Apple’s ecosystem is so massive. Approximately a billion people are using more than 1.4 billion Apple devices. Even as iPhone sales decline, Apple is bringing tens of millions of new people into its ecosystem each year. However, we are getting to a point where is prudent to begin thinking about what user growth actually lives to stream Apple.

HIGHLIGHTS

Apple has launched a new 24-hour music TV channel.

Apple Music TV is only available in the US for now.

Apple Music TV will help the company take on YouTube.

Apple has launched a TV channel named Apple Music TV. Currently, it is a free 24-hour channel with Livestream of popular music videos that will also include "exclusive new music videos and premiers, specially curated music video blocks, and live shows and events as well as chart countdowns and guests."

For now, this Tv channel will be available only in the US and exclusively through the Apple Music app and the Apple TV app. It can be found at apple.co/AppleMusicTV or in the browse tab in the Apple Music and Apple TV app. Apple started the TV channel with a countdown of the top 100 all-time most-streamed songs in the US on Apple Music. This will allow the company to compete against YouTube in the music video space where the company had no existence till now. Apple has announced that the new channel will host video premieres every Friday tarting with Joji's "777" and Saint John's "Gorgeous" on the 23rd. The TV channel will also have original content Apple Music has hosted over the years.

However, the company hasn't announced any music documentaries on Apple Music TV for now, as this is a format that the company has invested in heavily in the past. But still, we anticipate the platform to have enough content as, Apple has plenty of original content since its official launch in 2015, including concert films, interviews, and more.

With the channel, Apple will finally be able to move into the music video space, which has long been overseen by its biggest antagonist, Google's YouTube. This will not only be good news for Apple but also the general audience or users as it will give them more options to choose from.

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