Startups - How This Start-up Is Reorganizing The Idea Of Fitness?

Fitness is an important aspect that is often overlooked in this day and age. For millennia, reluctance to go to the gym or park to exercise, and with fast food available at the push of a button, fitness is more important than ever.

By contentwriteramisha - How This Start-up Is Reorganizing The Idea Of Fitness?

With famous chains like Talwalkars, Gold's Gym, and Reebok Crossfit already in the market, a relatively new player, Cure. fit has taken the industry by storm and helped it by providing services that none of the existing players failed to provide, upside down.

Creation of Cure. fit

Cure. fit was founded in 2016 by Mukesh Bansal and Ankit Nagori. Mukesh Bansal is known for founding the startup Myntra, which was very profitable in the online fashion segment before it was acquired by Flipkart. After taking over Myntra, Mukesh Bansal took over the position of Head of Advertising Business & Commerce. After a time at Flipkart, Mukesh Bansal and Ankit Nagori decided to enter the then still young fitness industry by combining technology and service.

The number of apps is increasing every day because there is an app for every small service. The founders recognized the need to aggregate multiple offerings on the same platform, eliminating the need for multiple apps on one mobile phone and offering a balanced approach to health and fitness.

Cure. fit currently has 4 business areas, namely Mind. fit, Cult. Fit, Eat. Fit and Care. fit. Cure. fit offers subscription models in which users can choose one or all of the four offers. Mind. fit offers mental wellness programs, Cult. fit offers physical wellness programs such as Zumba, yoga, weight lifting, martial arts, and boxing. Eat. fit offers organized meals that count calories to complete a weight loss or weight gain journey. Cure. fit offers access to trained healthcare professionals.


The startup started out small and in Bengaluru, Karnataka, India. It slowly grew by acquiring and partnering with several small businesses on the way to what they are today. The startup is now based in several locations in cities such as Bengaluru, Hyderabad, Mumbai, Delhi, Chennai, and Pune, to name just a few. Cure. fit also focuses on the customer experience through the integration of technology and human experience. For example, users can now book a time slot to follow their training or to order food online via the app. Offers at competitive prices with discounts encourage their audience to opt for a six- or twelve-month subscription.

In the early days of its growth, Cure. fit relied heavily on celebrity support. It was easy to get the posters of famous Bollywood actors Hrithik Roshan and Tiger Shroff, as well as Indian cricketer K.L.Rahul. These mentions were instrumental in cementing the position of their brand.

This fitness startup, which continues to grow rapidly, is showing no signs of quitting anytime soon. Cure. fit is making a visible change in the way working people deal with physical activity and fitness.

What's Your Reaction?