Furry, a pet care brand, is expanding into India.
Made for design-conscious pet lovers, the Vietnamese brand looks to establish a national presence in the premium pet care segment.
By Ishika Rastogi
Pet products made to human standards are promised by the Vietnam-based company. Having made its impact in the Vietnamese pet care market as an elite and passionate pet product, the company has now set afoot in India.
Evita Louis, a co-founder of Furry & Co. and a pet parent herself, was inspired by fashion and design to create a line of contemporary, opulent, no-nonsense pet gear that can easily fit into your regular pet needs. Furry & Co. India will sell its products using the omnichannel route, and over time, they will be available across the entire country in all leading stores.
"Furry & Co. as a company germinated when, as pet owners, we discovered that, when it comes to an aspirational lifestyle symbol, pets were severely under-represented," co-founder Evita Louis said in a statement on the occasion of the launch. So, when we founded Furry for the pet friend and pet parent, our mission was simple: "Make pet products that look good and work well."
We are aware of the industry's potential for rapid growth in India. Our positioning as a high-end pet accessory product in this context will surely carve a niche in the market. marketplace, offering immense value to the pet-parent universe in India and this part of the world. Furry & Co.'s decision to go omnichannel in India is part of the company's commitment to reaching as many pet parents as possible with its product line, according to Evita.
About Furry & Co.
Furry is a Vietnam-based business and the first of its kind in the region. As pet parents and family members, the founders ensured that the entire line of products was thoughtfully designed and made with only the best materials. Furry has established itself as the premium pet accessory brand in Vietnam, having met the needs of over 26,000 pets and their owners.
They have something for every dog, whether it be for regular outings or special occasions, as our canine friends always deserve the best.