Veenita Singh: Empowering Women through Affordable Beauty Products

Vineeta Singh is an Indian entrepreneur and the CEO and co-founder of Sugar Cosmetics, a leading Indian cosmetics brand. She is also a shark (i.e. judge/investor) on the business reality TV show Shark Tank India.

Singh was born in a middle-class family in Ahmedabad, Gujarat. She studied engineering at IIT Madras and business at IIM Ahmedabad. After graduating, she worked as a management consultant for McKinsey & Company.

In 2007, Singh founded her first startup, Quetzal, which provided background verification checks to recruiters. However, the company was not successful and shut down in 2012.

In 2012, Singh founded her second startup, Fab Bag, a beauty subscription service. The company was successful and was acquired by Times Internet in 2016.

In 2015, Singh founded Sugar Cosmetics with her husband, Kaushik Mukherjee. The company sells cosmetics and personal care products geared towards the Indian market. Sugar Cosmetics has become a popular brand and has been featured in several magazines and newspapers.

The Journey of Starting Sugar Cosmetics

Singh's journey to starting Sugar Cosmetics was not easy. She faced many challenges along the way, including rejection from investors and setbacks in the business. However, she never gave up and persevered until she achieved success.

One of the biggest challenges Singh faced was raising money for Sugar Cosmetics. She was rejected by many investors who did not believe in her business idea. However, she eventually found investors who were willing to take a chance on her.

Another challenge Singh faced was building a team. She had to find people who shared her vision for Sugar Cosmetics and were willing to work hard to make the company a success.

Singh also faced setbacks in the business. For example, her first product launch was not successful. However, she learned from her mistakes and continued to improve her products and marketing strategies.

Personal Life

Singh is married to Kaushik Mukherjee, who is also the co-founder of Sugar Cosmetics. They have two children.

Singh is a fitness enthusiast and is an Ironman triathlete. She is also a strong advocate for women's empowerment and is a mentor to many young entrepreneurs.

Conclusion

Vineeta Singh is a successful entrepreneur who has overcome many challenges to achieve her goals. She is an inspiration to many people and is a role model for women entrepreneurs.