This Businesswoman Wants To Promote Sexual Well-Being With Her Vegan Condom Brand

"NCBI statistics show that only 5.6 percent of the country's population uses condoms. Compare that to 47 percent who do not use any form of contraception. Condoms are the cheapest contraceptives available and are regulated and marketed for use by the Department of Pharmacy on a primary basis. the medical product is available in pharmacies and hospitals without the need for medical intervention and is noninvasive. "They are also the only ones that protect people from STIs."

However, she believes that the reason for acting so badly is that no matter how easy a product is, there is shame, judgment, and uncertainty about how to get out and get the product - for both men and women.

"Have you seen a Helmet On trailer?" Two adults married consensually (just to satisfy Indian morality) feel ashamed to take steps to stay safe. How can we expect people to think this is right? asks Aruna.

She wants to address this issue with the condom brand Salad, which was launched in June this year.

“As a consumer psychologist, my greatest special strength is developing marketing and marketing strategies (through my agency Brainfetti) for the challenging brands that are about to emerge. These are good deals for the whole world, but they don't have to be boring, serious, or respectable. The salad is perfect for this, ” he says.

“There is also a personal reason why I love it so much. If I had no choice but to have safe sex, I would have forced myself to get married early and get pregnant. " Most girls in our country do not have such an opportunity. We cannot count on empowering women in the workplace without empowering them at home and most importantly in the bedroom, ” she adds.

Market research prior to the brand's launch revealed that condom brands are focused on pleasure rather than health. Aruna believes that when something is focused on pleasure, it can be thrown away.

The salad currently contains one product: the ultrafine classic with no added flavors or aromas. It is 0.065 microns thick, one of the thinnest on the market.

Reiterating the "vegan" part of the idea, Aruna describes: "Unlike other brands, we do not use animal by-products (such as casein) in our production. Using advanced technology, we can make them without animal by-products. We are also completely transparent about our production - you can find an ingredient list on our website through the QR code on the packaging. It is priced at Rs 9.15 per condom.

Currently, they are only available on their website at www.thesalad.org, but they are preparing for release from Amazon, Nykaa, Vanity Wagon, and more.

Quick conversations about sexual well-being

Aruna, a startup business, refused to share investments and income figures. Currently targeting Tier I and Tier II cities and manufactured in Pune, Salad Condoms operates on a B2C sales model. Their counterparts are existing brands such as Durex, Kamasutra, and Manforce. There are also some specialized brands like Bleu.

"Our greatest chance is that 47 percent of the eligible population will decide on any form of contraception. Unfortunately, we have found that in most cases men have a decision-making role in determining the nature of the contraceptive method used. Couples rely on them for and d. 'Go to pharmacies to buy condoms. If the man decides he does not want to use contraception, women must bear the burden of an unplanned pregnancy and the risk of an STI on unfair. Alternative contraceptive options are not only more expensive, but they also are either available through medical intervention or they are invasive, " said Aruna.

The coronavirus pandemic has contributed to the company's growth. According to Aruna, more people are at home and more sex. But on the other hand, 20 million pandemic babies are expected to be born between March and December 2021, and 21 percent of these were unplanned pregnancies. There has never been a greater need for sex education.

"The most important thing is that we started a conversation: Why do not more people use condoms? What are the sexual prejudices that we continue to have? How can we overcome the shame we are conditioned on and have a positive attitude towards? positive about sex? ” she asks some pertinent questions when signing.