With Zero Investment, A 25-year-old Jammu Woman Builds A Digital Marketing Company Using A 100% WFH Model During A Pandemic
Jammu girl Sanjana Nischal started her digital marketing company Digital Kong Marketing Solutions just 20 days before the nationwide lockdown in India, but she still managed to turn it into a successful venture.
Commenting on her journey, she says, "In the beginning, knowledge skills should be the main pillar of business power, even when all else fails."
Sanjana quit her job at Digital Marketing for a hiatus in her hometown, but old clients approached her to continue working for her, which was her policy.
The company will soon be two years old, says Sanjana, and today has nine customers and 15 employees in Mumbai, Delhi, NCR, Pune, and Jammu.
The company started offering social media marketing services but has now expanded to other areas. Their services include digital marketing and strategies that help brands drive conversions to their websites by conducting targeted campaigns across channels such as Google search, social media advertising, and email campaigns. Social media management creates customized content that meets brand needs across all social media platforms to drive awareness, engagement, and virality, providing a strategic approach backed by the detailed product and website data through a combination of performance marketing advertising and user experience. ROI leads to a direct increase. Other services include search engine optimization, web design, effective marketing, public relations, and product photography.
The coronavirus epidemic has negatively affected many businesses, but the epidemic has helped grow its business, Sanjana said. "I'm not saying an epidemic is good, of course, everyone is suffering, but during the epidemic, everything went online, which made companies realize that an internet presence and services are important for any business to grow and reach 100 times the audience," She shared.
Sanjana comes from a very academic family, with her mother as a lecturer, her father as a scientist, and her sister as a lawyer. She shared: “My parents never limited themselves to what I wanted to do. They are very excited when I tell them this idea. They allowed me to go to different countries to study and work, for which I am very grateful. It helped me learn from my own experiences and mistakes.”
She attended St. Mary Sr. Second School, Jammu, and later Jammu University School of Hospitality and Tourism Management for graduation. She later completed a digital marketing course at IIM, Jammu.
Sanjana says that every woman should try to do something about her life, no matter how big or small, she said: “Let go of the fear of failure because it is only in your head, do it anyway. If you are passionate about what you do You will succeed eventually.” She added: "Being consistent is the key to success and will pay off - sometimes faster than expected."